{"id":111,"date":"2023-01-22T14:24:54","date_gmt":"2023-01-22T13:24:54","guid":{"rendered":"https:\/\/cloudpanthere.com\/?p=111"},"modified":"2023-01-23T18:42:21","modified_gmt":"2023-01-23T17:42:21","slug":"customer-experience-definition-importances-et-moyens-doptimisation","status":"publish","type":"post","link":"https:\/\/cloudpanthere.com\/?p=111","title":{"rendered":"Customer Experience : d\u00e9finition, importances et moyens d&#8217;optimisation"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p>Pour fid\u00e9liser ses clients, les entreprises doivent leur offrir une bonne exp\u00e9rience. Mais qu&#8217;entend-on par &#8220;customer experience&#8221; ou &#8220;exp\u00e9rience client&#8221; ? En quoi l&#8217;optimisation de cette exp\u00e9rience peut-elle \u00eatre b\u00e9n\u00e9fique pour votre entreprise, quelle que soit son activit\u00e9 (BtoB, BtoC, produits ou services) ? Nous vous expliquons tout cela dans cet article, en mettant en avant l&#8217;expertise de l&#8217;int\u00e9grateur Cloud Panth\u00e8re, bas\u00e9 \u00e0 Maurice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9finition de la customer exp\u00e9rience<\/h2>\n\n\n\n<p>La customer experience d\u00e9signe le ressenti et l&#8217;impression que vos clients ont de votre marque, tout au long de leur parcours d&#8217;achat (front office et back office). Elle commence au premier clic sur votre site internet et se termine \u00e0 la r\u00e9ception du produit ou service achet\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/Mascotte-Cloud-Panthere-1024x1024.png\" alt=\"\" class=\"wp-image-77\" width=\"303\" height=\"303\" srcset=\"https:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/Mascotte-Cloud-Panthere.png 1024w, https:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/Mascotte-Cloud-Panthere-300x300.png 300w, https:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/Mascotte-Cloud-Panthere-150x150.png 150w, https:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/Mascotte-Cloud-Panthere-768x768.png 768w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/><figcaption class=\"wp-element-caption\"><em>L&#8217;int\u00e9grateur Cloud Panth\u00e8re, bas\u00e9 \u00e0 Maurice, vous accompagne dans l&#8217;optimisation de votre customer experience.<\/em><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Importance de la customer exp\u00e9rience<\/h2>\n\n\n\n<p>Les clients ayant une bonne exp\u00e9rience ont plus de chances de revenir et de donner des avis positifs. Optimiser l&#8217;exp\u00e9rience client permet de r\u00e9duire les sources de m\u00e9contentement de la part de clients insatisfaits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"316\" src=\"https:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/9834-1024x316.jpg\" alt=\"\" class=\"wp-image-112\" srcset=\"https:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/9834-1024x316.jpg 1024w, https:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/9834-300x92.jpg 300w, https:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/9834-768x237.jpg 768w, https:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/9834-1536x473.jpg 1536w, https:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/9834-2048x631.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Fid\u00e9lisez vos clients gr\u00e2ce \u00e0 une bonne customer experience<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Moyens d&#8217;optimiser la customer exp\u00e9rience<\/h2>\n\n\n\n<p>Il existe diff\u00e9rentes mani\u00e8res d&#8217;optimiser l&#8217;exp\u00e9rience client en fonction de votre activit\u00e9. Les marketplaces peuvent par exemple favoriser la personnalisation de leurs produits et r\u00e9duire leurs retours. Les entreprises d&#8217;abonnement peuvent quant \u00e0 elles r\u00e9duire leur taux de d\u00e9sabonnement et augmenter la r\u00e9tention. Les entreprises de service peuvent enfin augmenter leurs t\u00e9moignages et recommandations, et r\u00e9duire les plaintes. <\/p>\n\n\n\n<p>Nous pouvons vous accompagner dans cette d\u00e9marche pour adapter les solutions les plus adapt\u00e9es \u00e0 votre entreprise.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/71z_2202_w012_n001_39b_p12_39.jpg\" alt=\"\" class=\"wp-image-113\" width=\"455\" height=\"303\"\/><figcaption class=\"wp-element-caption\"><em>Am\u00e9liorez votre exp\u00e9rience client en personnalisant vos produits<\/em><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons alignwide is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cloudpanthere.com\/?quill_forms=contact\" target=\"_blank\" rel=\"https:\/\/cloudpanthere.com\/?page_id=13 noopener\">Je prends rdv<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Pour fid\u00e9liser ses clients, les entreprises doivent leur offrir une bonne exp\u00e9rience. Mais qu&#8217;entend-on par &#8220;customer experience&#8221; ou &#8220;exp\u00e9rience client&#8221; ? En quoi l&#8217;optimisation de cette exp\u00e9rience peut-elle \u00eatre b\u00e9n\u00e9fique pour votre entreprise, quelle que soit son activit\u00e9 (BtoB, BtoC, produits ou services) ? Nous vous expliquons tout cela [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Experience : d\u00e9finition, importances et moyens d&#039;optimisation - Cloud Panth\u00e8re<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/cloudpanthere.com\/?p=111\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Experience : d\u00e9finition, importances et moyens d&#039;optimisation - Cloud Panth\u00e8re\" \/>\n<meta property=\"og:description\" content=\"Introduction Pour fid\u00e9liser ses clients, les entreprises doivent leur offrir une bonne exp\u00e9rience. Mais qu&#8217;entend-on par &#8220;customer experience&#8221; ou &#8220;exp\u00e9rience client&#8221; ? En quoi l&#8217;optimisation de cette exp\u00e9rience peut-elle \u00eatre b\u00e9n\u00e9fique pour votre entreprise, quelle que soit son activit\u00e9 (BtoB, BtoC, produits ou services) ? Nous vous expliquons tout cela [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/cloudpanthere.com\/?p=111\" \/>\n<meta property=\"og:site_name\" content=\"Cloud Panth\u00e8re\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-22T13:24:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-23T17:42:21+00:00\" \/>\n<meta name=\"author\" content=\"Panth\u00e8re Expert\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/71z_2202_w012_n001_39b_p12_39.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Panth\u00e8re Expert\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/cloudpanthere.com\/?p=111#article\",\"isPartOf\":{\"@id\":\"http:\/\/cloudpanthere.com\/?p=111\"},\"author\":{\"name\":\"Panth\u00e8re Expert\",\"@id\":\"http:\/\/cloudpanthere.com\/#\/schema\/person\/6ae10768954ef471d70e85c9934de317\"},\"headline\":\"Customer Experience : d\u00e9finition, importances et moyens d&#8217;optimisation\",\"datePublished\":\"2023-01-22T13:24:54+00:00\",\"dateModified\":\"2023-01-23T17:42:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/cloudpanthere.com\/?p=111\"},\"wordCount\":305,\"commentCount\":0,\"publisher\":{\"@id\":\"http:\/\/cloudpanthere.com\/#organization\"},\"articleSection\":[\"Customer Experience\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/cloudpanthere.com\/?p=111#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/cloudpanthere.com\/?p=111\",\"url\":\"http:\/\/cloudpanthere.com\/?p=111\",\"name\":\"Customer Experience : d\u00e9finition, importances et moyens d'optimisation - Cloud Panth\u00e8re\",\"isPartOf\":{\"@id\":\"http:\/\/cloudpanthere.com\/#website\"},\"datePublished\":\"2023-01-22T13:24:54+00:00\",\"dateModified\":\"2023-01-23T17:42:21+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/cloudpanthere.com\/?p=111#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/cloudpanthere.com\/?p=111\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/cloudpanthere.com\/?p=111#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/cloudpanthere.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Experience : d\u00e9finition, importances et moyens d&#8217;optimisation\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/cloudpanthere.com\/#website\",\"url\":\"http:\/\/cloudpanthere.com\/\",\"name\":\"Cloud Panth\u00e8re\",\"description\":\"Int\u00e9grateur Salesforce\",\"publisher\":{\"@id\":\"http:\/\/cloudpanthere.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/cloudpanthere.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/cloudpanthere.com\/#organization\",\"name\":\"Cloud Panth\u00e8re\",\"url\":\"http:\/\/cloudpanthere.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/cloudpanthere.com\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/Mascotte-Cloud-Panthere.png\",\"contentUrl\":\"http:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/Mascotte-Cloud-Panthere.png\",\"width\":1024,\"height\":1024,\"caption\":\"Cloud Panth\u00e8re\"},\"image\":{\"@id\":\"http:\/\/cloudpanthere.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/cloud-panthere\/\"]},{\"@type\":\"Person\",\"@id\":\"http:\/\/cloudpanthere.com\/#\/schema\/person\/6ae10768954ef471d70e85c9934de317\",\"name\":\"Panth\u00e8re Expert\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/cloudpanthere.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6c9681a4a6e0f688b80052f8b9093a8531a5613b5670c05b0b11bc5437fe3f0b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6c9681a4a6e0f688b80052f8b9093a8531a5613b5670c05b0b11bc5437fe3f0b?s=96&d=mm&r=g\",\"caption\":\"Panth\u00e8re Expert\"},\"sameAs\":[\"http:\/\/cloudpanthere.com\",\"https:\/\/www.linkedin.com\/company\/cloud-panthere\/\"],\"url\":\"https:\/\/cloudpanthere.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Experience : d\u00e9finition, importances et moyens d'optimisation - Cloud Panth\u00e8re","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/cloudpanthere.com\/?p=111","og_locale":"en_US","og_type":"article","og_title":"Customer Experience : d\u00e9finition, importances et moyens d'optimisation - Cloud Panth\u00e8re","og_description":"Introduction Pour fid\u00e9liser ses clients, les entreprises doivent leur offrir une bonne exp\u00e9rience. Mais qu&#8217;entend-on par &#8220;customer experience&#8221; ou &#8220;exp\u00e9rience client&#8221; ? En quoi l&#8217;optimisation de cette exp\u00e9rience peut-elle \u00eatre b\u00e9n\u00e9fique pour votre entreprise, quelle que soit son activit\u00e9 (BtoB, BtoC, produits ou services) ? Nous vous expliquons tout cela [&hellip;]","og_url":"http:\/\/cloudpanthere.com\/?p=111","og_site_name":"Cloud Panth\u00e8re","article_published_time":"2023-01-22T13:24:54+00:00","article_modified_time":"2023-01-23T17:42:21+00:00","author":"Panth\u00e8re Expert","twitter_card":"summary_large_image","twitter_image":"https:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/71z_2202_w012_n001_39b_p12_39.jpg","twitter_misc":{"Written by":"Panth\u00e8re Expert","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/cloudpanthere.com\/?p=111#article","isPartOf":{"@id":"http:\/\/cloudpanthere.com\/?p=111"},"author":{"name":"Panth\u00e8re Expert","@id":"http:\/\/cloudpanthere.com\/#\/schema\/person\/6ae10768954ef471d70e85c9934de317"},"headline":"Customer Experience : d\u00e9finition, importances et moyens d&#8217;optimisation","datePublished":"2023-01-22T13:24:54+00:00","dateModified":"2023-01-23T17:42:21+00:00","mainEntityOfPage":{"@id":"http:\/\/cloudpanthere.com\/?p=111"},"wordCount":305,"commentCount":0,"publisher":{"@id":"http:\/\/cloudpanthere.com\/#organization"},"articleSection":["Customer Experience"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["http:\/\/cloudpanthere.com\/?p=111#respond"]}]},{"@type":"WebPage","@id":"http:\/\/cloudpanthere.com\/?p=111","url":"http:\/\/cloudpanthere.com\/?p=111","name":"Customer Experience : d\u00e9finition, importances et moyens d'optimisation - Cloud Panth\u00e8re","isPartOf":{"@id":"http:\/\/cloudpanthere.com\/#website"},"datePublished":"2023-01-22T13:24:54+00:00","dateModified":"2023-01-23T17:42:21+00:00","breadcrumb":{"@id":"http:\/\/cloudpanthere.com\/?p=111#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/cloudpanthere.com\/?p=111"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/cloudpanthere.com\/?p=111#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"http:\/\/cloudpanthere.com\/"},{"@type":"ListItem","position":2,"name":"Customer Experience : d\u00e9finition, importances et moyens d&#8217;optimisation"}]},{"@type":"WebSite","@id":"http:\/\/cloudpanthere.com\/#website","url":"http:\/\/cloudpanthere.com\/","name":"Cloud Panth\u00e8re","description":"Int\u00e9grateur Salesforce","publisher":{"@id":"http:\/\/cloudpanthere.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/cloudpanthere.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/cloudpanthere.com\/#organization","name":"Cloud Panth\u00e8re","url":"http:\/\/cloudpanthere.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/cloudpanthere.com\/#\/schema\/logo\/image\/","url":"http:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/Mascotte-Cloud-Panthere.png","contentUrl":"http:\/\/cloudpanthere.com\/wp-content\/uploads\/2023\/01\/Mascotte-Cloud-Panthere.png","width":1024,"height":1024,"caption":"Cloud Panth\u00e8re"},"image":{"@id":"http:\/\/cloudpanthere.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/cloud-panthere\/"]},{"@type":"Person","@id":"http:\/\/cloudpanthere.com\/#\/schema\/person\/6ae10768954ef471d70e85c9934de317","name":"Panth\u00e8re Expert","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/cloudpanthere.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6c9681a4a6e0f688b80052f8b9093a8531a5613b5670c05b0b11bc5437fe3f0b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6c9681a4a6e0f688b80052f8b9093a8531a5613b5670c05b0b11bc5437fe3f0b?s=96&d=mm&r=g","caption":"Panth\u00e8re Expert"},"sameAs":["http:\/\/cloudpanthere.com","https:\/\/www.linkedin.com\/company\/cloud-panthere\/"],"url":"https:\/\/cloudpanthere.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/cloudpanthere.com\/index.php?rest_route=\/wp\/v2\/posts\/111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudpanthere.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudpanthere.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudpanthere.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudpanthere.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111"}],"version-history":[{"count":7,"href":"https:\/\/cloudpanthere.com\/index.php?rest_route=\/wp\/v2\/posts\/111\/revisions"}],"predecessor-version":[{"id":135,"href":"https:\/\/cloudpanthere.com\/index.php?rest_route=\/wp\/v2\/posts\/111\/revisions\/135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudpanthere.com\/index.php?rest_route=\/wp\/v2\/media\/113"}],"wp:attachment":[{"href":"https:\/\/cloudpanthere.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudpanthere.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudpanthere.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}